No Bull... just sheep
Every brand has a story.
Creative Strategy for your growing business
How can we help you?
Simply put, we offer you our creative services to support your growing business and deliver your products and services as a solid cohesive brand. How? With our combined creative superpowers we offer you our branding programs, corporate identity packages, campaign strategy, packaging and web design & development. Combining our key focus on branding with our creative strategy, we find unique ways to express your company's goals and brand characteristics.
We collaborate with you to build a positive brand experiences for your clients.
Our mission - to engage audiences through creative communication.
The RGD designation is your assurance of an experienced and qualified professional.
Professional graphic design ensures a fully integrated solution that conveys the concept, the message and the positioning of your organization. It positions products or services in the marketplace and makes a company more visible, more sophisticated, smarter, faster, more powerful and more desirable than the competition. A Registered Graphic Designer partners with you to integrate every phase of your communication needs.
There are highly qualified designers who are not certified as Registered Graphic Designers. Unfortunately there are also many untrained, unskilled individuals who claim to offer “design services”. Often such persons may know how to use software, but have inadequate education, knowledge or experience of the design process and the many related skills that are necessary to produce effective communications. They may fail to understand the complexities of your needs,may not be fully versed in regulations surrounding anti-spam legislation or accessibility, and may not understand what it means to operate in a professional and ethical manner.
For more information on the Association of Registered Graphic Designers go to www.rgd.ca
For more information on the Society of Graphic Designers of Canada go to www.gdc.net
Are the designers
you work with
Certified or Registered?
In 2007, Black Sheep formed as a vibrant, small full-service marketing/advertising agency that provides an unconventional approach to strategy and creative. Our greatest superpower is our enhanced ability to help companies build stronger brands. Today's savvy consumer demands more. We stay ahead of the game by injecting "intelligent creative" into brands, giving them staying power. Making sure every touch with your audience is positive.
Black Sheep is founded on 4 key values - Forethought, Integrity, Passion and Ingenuity.
At the heart of our understanding is a very basic principle - connections. People to people, people to products.
For a brighter future.
We are happy and proud to support green initiatives. Black Sheep is doing its part by using resources that are better for the earth and ultimately for our clients. We support FSC certified (www.fsc.org) companies that offer post-consumer products, synthetic papers and vegetable inks. Another element of FSC certification is the use of renewable energy such as wind power to produce their products. The industry is changing and Black Sheep is responding by partnering with FSC certified companies.
Work ...no sweatWhere there is a will, there is a way
Simply put, the work is the result of creative problem solving. Using our master minds, with Forethought, Integrity, Passion and Ingenuity genetically built into our process. We are not just pushing pretty pictures around. There are a multitude of unseen strategic decisions, research and design integrity that go into every project.
Using solid design principles to create beautiful original touch point pieces to ensure continuity with your brand and your plan of action. Whether it's a logo, a change to your existing design pieces, a website or a full campaign, we develop effective touch pieces to ensure your company's messaging is innovative, creative and clear.
It can take a creative superhero to cut though the clutter of today's marketplace.
We are ready to spring into action.
Branding ProgramsThe road map to a super brand.
We work with you to gain insight and understanding as to the complexity of your company's mind (brand). "Chronicle" the history good, and bad, rediscover the goals and then map out your company's master plan. Discover the paths and new possibilities moving forward.
How does your client feel about your brand? Are they connecting with your products? How is their experience? Is your logo and messaging engaging them or missing the mark? Is the brand fulfilling your audiences expectation?
Questions, questions, questions… the real question is... do you know the answers?
Corporate IdentityYour not-so-secret identity
This is the visual core piece to your brand and needs to reflect the personality of your company. Finding a visual image of your company through the use of typography, colour theory and graphic symbolism.
Continuing on with other key elements to complete your ID package are business cards, letterhead and envelopes. Audiences make quick judgments about your company in just seconds of handing them your card.
What is your identity say about your company?
Campaigns the big ideaGetting the right idea and getting the idea right
Where do those ideas come from? It's about looking at the world a little differently. It can feel like a risky thing to be authentic, for the designer and for the client. It's easy to be safe and do things that have been done before. We are focused on continually breaking new ground and learning how to engage people. We believe in strong ideas, which are simply presented for maximum engagement for your company.
How we communicate, presenting your companies ideas and brand message in an entertaining way, that connect them to your audience. Ideally it's having one creative house working on all your communications. Better to have one house create the concepts, in order to keep the messaging focused and visually coherent across all touch points.
PackagingThe super suit in 3-D
Whether it is a box, a label, a bottle or some other interesting container. In the retail environment, the packaging becomes the frontline of your brand. It's also one of the best chances to influence the buyer.
Our brains are hard wired to notice what's different. Making sure you have a cohesive design that can get you noticed is one big hurdle. Next, it's about how the consumer connects to the product, and knowing the key to do this. We ensure to get that right, so you have a new bond and a stronger brand.
Web Design & developmentWe have the technology
Websites are one of the most promising mediums of our time. While having great technical achievements, user experiences at times can be a nightmare. Most sites are lacking basic design principles, purpose and simple navigation - throwing more data at the user then they can handle. This leaves them with a less than pleasurable experience. We work with you to find a clear purpose and messaging for the site.
Original Code and Design
No templates here. Your company is an original entity. Building the strength of your brand includes your website and it's interaction with your audience. We develop user focused sites across all platforms with responsive design. Focusing on clear messaging all wrapped in a pleasing design, appealing and engaging interactivity with your end users. Incorporating responsive design for optimized viewing on any phone or tablet.
Content Management Systems
If you require a database for your company's site you will need a CMS. They can be created to allow for internal or external control and customized to your company's specific needs from updating your database, adding products to a full new launch.
Detailed Monthly Stats
Facts and figures. Monthly stats that analyze how your website is best working for your company and how to make working changes to optimize your site in the future. Statistical breakdown contains information on visits, most view pages and searches, to name a few. Knowing what your client is seeking allows us to better respond to their needs.
Search Engine Optimization
As web standards are continually evolving, we ensure that your site is built and maintained to be ahead of the curve. That is only half the battle. We utilize submissions to key sites, such as Google and Yahoo to further advance your company's rank. Staying current with knowledge of search engines and how your clients may be using them is vital.
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Shur-Gain, University of Waterloo, CBC: Little Mosque on the Prairie, Hellman’s, St. Mary’s Hospital, Ontario Veterinary College, Agfa Health Care, Toyota, Guelph Symphony Orchestra, Cutten Club, Vogue Bra, Maple Lodge Farms, Danby, Guelph Gryphons Football, Lacrosse Hall of Fame, Economical Insurance and more.
Black Sheep Creative
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