No Bull... just sheep

Every brand has a story.

What's yours?




Creative Strategy for your growing business

How can we help you?

Simply put, we offer you our creative services to support your growing business and deliver your products and services as a solid cohesive brand. How? With our combined creative superpowers we offer you our branding programs, corporate identity packages, campaign strategy, packaging and web design & development. Combining our key focus on branding with our creative strategy, we find unique ways to express your company's goals and brand characteristics.


We collaborate with you to build a positive brand experiences for your clients.
Our mission - to engage audiences through creative communication.




Profile the flock

creativity is our greatest problem solver

In 2007, Black Sheep formed as a vibrant, small full-service marketing/advertising agency that provides an unconventional approach to strategy and creative. Our greatest superpower is our enhanced ability to help companies build stronger brands. Today's savvy consumer demands more. We stay ahead of the game by injecting "intelligent creative" into brands, giving them staying power. Making sure every touch with your audience is positive.


Black Sheep is founded on 4 key values - Forethought, Integrity, Passion and Ingenuity.

At the heart of our understanding is a very basic principle - connections. People to people, people to products.


For a brighter future.

We are happy and proud to support green initiatives. Black Sheep is doing its part by using resources that are better for the earth and ultimately for our clients. We support FSC certified ( companies that offer post-consumer products, synthetic papers and vegetable inks. Another element of FSC certification is the use of renewable energy such as wind power to produce their products. The industry is changing and Black Sheep is responding by partnering with FSC certified companies.




Shur-Gain, University of Waterloo, CBC: Little Mosque on the Prairie, Hellman’s, St. Mary’s Hospital, Ontario Veterinary College, Agfa Health Care, Toyota, Guelph Symphony Orchestra, Cutten Club, Vogue Bra, Maple Lodge Farms, Danby, Guelph Gryphons Football, Lacrosse Hall of Fame, Economical Insurance and more.

Ready for action

Ready to jump right in!

Black Sheep Creative

Waterloo, ON



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